The 1 Platform

Loyalty Ecosystem

Project Overview

As a Full-Stack Developer with Apar Technologies on The 1 Central team, I delivered customer experiences and backend-for-frontend services for an enterprise loyalty and customer-engagement platform.

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Campaign and Loyalty Delivery

I built full-stack loyalty-campaign and member-engagement features that enabled marketing teams to launch and manage promotional programs.

The work included:

• Nuxt-based customer experiences
• Campaign and loyalty features
• Node.js and Express BFF services
• Reusable frontend flows with Vuex and Vuetify

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Accessibility and Usability

I improved accessibility and usability, raising the Lighthouse accessibility score to 96/100 and reducing bounce rate by 18%.

The improvements focused on making customer-facing flows clearer and more accessible while maintaining the platform's campaign requirements.

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Delivery Automation

I integrated Jenkins CI/CD pipelines to automate build and deployment processes. This reduced manual deployments by 75% and improved release reliability.

Technology

• Nuxt, Vuex, and Vuetify
• Node.js and Express
• Backend-for-frontend services
• Docker and Jenkins

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My Contribution

• Delivered full-stack campaign and member-engagement features
• Developed Nuxt customer experiences and Node.js/Express BFF services
• Improved accessibility and usability outcomes
• Automated build and deployment workflows with Jenkins